Every Ad Spec You Need for 2024

Digital Ad Spec Requirements for Google and Facebook

You’ve brainstormed the perfect idea. You’ve created eye-popping content. You’ve finalized the copy. You’ve hit export and are ready to upload your new ad and…you’re hit with “Image not supported.” 

Look, we’ve all been there. There’s nothing worse than spending hours building the perfect digital ad only to realize you’ve had the wrong specs from the beginning. Put those worries aside, we’ve got you covered on everything you need to know for ad specs on Google and Facebook.

Google Ad Size Specifications

Google Ads is one of the best ways to get your message in front of consumers in 2024. 85% of Americans use the internet every single day—with an average time online of nearly seven hours. You’ve heard the saying: go where your audience is.

The specifications for images are straightforward, and if you would like a motion graphic, simply upload your content as a GIF. 

The one catch with Google Ads is the maximum size is a tiny 150KB. Most images are at least a couple of megabytes in size, so you’ll need to find a way to shrink the file without losing quality. There are export tools in Canva and Adobe Suite where you can adjust the size of your file. One of our favorite tools is Compress JPEG, a free service that decreases the file size without a noticeable dip in quality.

Formats: GIF, JPG, PNG

Max. size: 150KB

Square and Rectangle

200 x 200 Small Square

240 x 400 Vertical Rectangle

250 x 250 Square

250 x 360 Triple Widescreen

300 x 250 Inline Rectangle

336 x 280 Large Rectangle580 x 400 Netboard

Skyscraper

120 x 600 Skyscraper

160 x 600 Wide Skyscraper

300 x 600 Half-page Ad300 x 1050 Portrait

Leaderboard

468 x 60 Banner

728 x 90 Leaderboard

930 x 180 Top Banner

970 x 90 Large Leaderboard

970 x 250 Billboard980 x 120 Panorama

Mobile

300 x 50 Mobile Banner

320 x 50 Mobile Banner

320 x 100 Large Mobile Banner

Animated Ads (GIF)

30 seconds or shorter (GIFs will loop)

Must be slower than 5 frames per second (FPS)

Facebook Ad Size Specifications

Compared to Google Ads, Facebook ads have a lot less restrictions. Not only can you upload images up to 30 MB in size, you can upload a video as large as 4GB—and up to 4 hours in length. (We personally wouldn’t recommend uploading a feature-length movie as an ad, but, hey, we always support testing new strategies to success!)

Additionally, you can upload images and videos to the same ad as part of a carousel. This is because Facebook ads essentially function as native posts on Facebook and Instagram. Making your ad look like a regular post is key to driving traffic and engagement.

Lastly, because they look similar to posts, you’ll be able to add copy for a headline, description and primary text. It sounds complicated, but focus on the primary text which is the equivalent of a caption and the headline which will be in a slightly larger font on the ad post.

Text Specifications

Primary Text: 125 characters

Headline: 27 characters

Description: 27 characters

Facebook Image Ads

Formats: JPG or PNG

Ratio: 1.91:1 to 1:1

Resolution: At least 1080 x 1080

Technical Requirements

Maximum File Size: 30MB

Minimum Width: 600 pixels

Minimum Height: 600 pixels

Facebook Video Ads

Formats: MP4, MOV or GIF

Ratio: 1:1 or 4:5 (Mobile Only)

Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+

Resolution: At least 1080 x 1080 pixels

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Technical Requirements

Video Duration: 1 second to 241 minutes

Maximum File Size: 4GB

Minimum Width: 120 pixels

Minimum Height: 120 pixels

Let Meerkat Media Worry About the Details

Do you want to promote your company through digital advertising, but don’t know where to begin? With years of experience in everything from food and beverage to e-commerce, Meerkat Media Group is here to help.

Give us a shout today and let us take your digital marketing to a whole new level!