5 Reasons Why Your Business Needs a Social Media Strategy in 2022

Connect With New Audiences, Build Relationships & More – All With Social Media

It doesn’t matter if you’re a small local shop or a multinational company, your business needs a strong social media presence in 2022.

Social media has become an integral part of our lives in this digital age, with the average global internet user spending two hours and 23 minutes on social media every day. The latest data shows that 91% of businesses in 2019 used social media for marketing purposes. So, if your business doesn’t have a social media strategy, you’re missing out on an essential opportunity to build your brand.

Here are five reasons why your business needs to invest in a social media strategy to thrive in today’s online environment.

#1: It’s Free!

That’s right. You can set up social media profiles for your business with just a few easy clicks. Sure, you may eventually invest in paid social media ads to build brand awareness or increase reach. The good news is that social media advertising is still cheaper than traditional marketing methods like broadcast TV, billboards and radio. This makes social media advertising accessible to even the smallest advertising budgets. 

#2: Grow Brand Awareness

A post on Meerkat client GoJuice’s Instagram account, featuring user-generated content

The latest data shows that an estimated 3.6 billion people around the globe are using social media in 2020. That figure is projected to spike to almost 4.41 billion in 2025. If you want to stay relevant and grow brand recognition, you need to be on social media because that’s where your customers are. In fact, your competition is probably already on social media as well. To put your business quickly and easily in front of as many people as possible, including your competitors’ customers, a strong social media presence is vital.

#3: Boost Brand Loyalty

Social media is a great way to engage and interact with your brand followers. A recent study by social media marketing firm Sprout Social found that nearly 9 in 10 people will purchase products from a brand they follow on social media. Whether you are responding to your followers’ questions or providing special discounts or exclusive promotions, you are cultivating a community of loyal customers who can act as your brand ambassadors. Brands can also use social media to humanize themselves. Use your online platforms to take your customers behind the scene, show them what your company is all about and why they should trust your products and services.

#4: Increase Visibility on Google

Google receives over 75,000 searches every second. Let that sink in. There is an avalanche of information thanks to technology saturation. That means you can’t rely on search engines alone to drive traffic to your website. By leveraging social networks to promote your company online, you can increase inbound traffic from prospective customers.

#5: Connect With Others in Your Industry

Social media is a great tool to keep up to speed with and adapt to industry trends. You can even use social media to strategically develop partnerships with business contacts and like-minded brands to expertly boost your recognition.

Need help with your social media strategy? Meerkat can help! Learn more about our social media services and check out examples of our work to see how.