Lights, Camera, Action! Top Reasons Video Marketing is Essential for Your Brand
Use Video Content to Amp Up Brand Awareness and Boost Consumer Engagement
Did you know the world reportedly watches a collected 1 billion hours of YouTube videos every single day. Now, that’s a lot of videos! But it’s not hard to see why video is a popular form of content these days. After all, it’s engaging, easy-to-digest and certainly less cumbersome than sifting through a hefty block of online text.
The data speaks for itself. Consumers are four times more likely to watch a video about a product than read about it. That’s probably why 92% of marketers now say video is a vital part of their marketing strategy – up from 78% in 2015. In addition, 86% of people would like to see more video from brands this year.
There’s no doubt video is dominating the online landscape. Read on for four key reasons why video is essential to your marketing strategy.
Based on research conducted by Wyzowl.
Video Builds Trust and Brand Awareness
Six out of 10 people feel more connected to brands that utilize video on social media. So, video is certainly an excellent medium to tell your company story, humanize your brand and build meaningful relationships with your consumers. When it comes down to it, video has the beautiful power to evoke emotions through music, voices and facial expressions.
Use video on your website to share your brand’s identity and mission. After all, consumers don’t want to read a list of stuffy facts about your business. Instead, they want to watch a memorable and relatable story that leaves them intrigued. How did your business come about? What does your brand hope to achieve? What makes your company unique? Take on Facebook or Instagram Live to share fun behind-the-scenes footage to give viewers a special and intimate peek into your company. Share consumer testimonials on social to feature your happy and loyal customers. Upload how-to videos to teach your audience something new. All of these are great strategies to build awareness around your brand and attract your target audience.
Video Increases Engagement
Video is one of the most effective ways to engage with consumers and extend your organic reach. Don’t just take our word for it! Check out these statistics:
- Videos on landing pages can spike conversion rates by 80%
- Video content is 50 times more likely to drive organic search results than plain ol’ text
- 90% of consumers say videos help them make purchase decisions
- 64% of people are more likely to purchase a product online after watching a video
- Simply mentioning the word “video” in your email subject line boosts open rates by 19%
- 93% of marketers say they’ve gained a new customer thanks to social media videos
- 89% of marketers are satisfied with the return of investment (ROI) on their videos
Based on a study by Animoto.
So, if you’re not creating video content for your brand, you’re most likely behind the curve. But don’t worry! Consumers love simple videos that highlight real and raw content. In fact, 90% of people say authenticity is an important factor when choosing brands to support.
Google’s Into Videos (Especially on YouTube)
Yup, that’s right. Google loves its videos. In fact, embedding a video in your web page increases your chance of landing on Google’s front page by 53%. Since Google owns YouTube, there’s been a big increase in how videos impact search engine rankings.
It’s no secret YouTube has become the go-to website for video content, with 73% of US adults using the platform. It’s also the second most visited site after Google with at least 2 billion logged-in monthly users. Given YouTube’s popularity, it would be prudent to share your brand’s video content on the platform. Along with YouTube, two other top platforms used by marketers to post social marketing videos and video ads are Facebook and Instagram.
YouTube Videos Are Cheaper & More Effective Than TV Ads
YouTube or TV ads? To make the best use of your marketing dollars, YouTube is the way to go. A Google study based on 56 independent investigations found that YouTube advertising consistently had a greater ROI than TV ads. In an average week during prime time – on mobile alone – YouTube reaches adults more than any other cable network. And that’s not all, YouTube ads are typically more economical than TV ads costing anywhere from $0.10 to $0.30 per click. The cost of producing a TV ad, on the other hand, could be as high as hundreds of thousands of dollars.
What’s especially appealing about video campaigns on YouTube is that you can utilize the platform’s powerful targeting methods to reach the right audience. You can target people based on demographic segments like age, gender or household income. You can even get more granular and reach people interested in specific topics.
There’s no slowing down! Video marketing will continue to gain momentum and increase consumer engagement.
As the 2019 Silver Award Winner for Best Online Commercial, Meerkat knows exactly what kind of high-quality video content your brand needs. We can also help you expertly optimize your videos for Search Engine Optimization (SEO). Interesting titles? Check. Entertaining descriptions? Check. Links to your website, products and services? Check. Check. Check.
For more information about carefully-tailored videos and how they can help you achieve optimal marketing results, please contact us today!
