Challenge
Chestnut Hill Farms, a Costa Rican grower and distributor of pineapples, was in a bit of a pickle (or should we say pineapple). They needed a boost in brand awareness, their social media following was lagging, and they were struggling to get their juicy info in front of big distribution companies like Costco, Aldo, and Sysco. The goal? To connect with consumers, get noticed by key players, and ultimately grow their pineapple empire.
Solution
Chestnut Hill Farms enlisted the help of Meerkat Media Group to overhaul its digital marketing strategy. Meerkat took control of their social media, developed a consistent brand voice, and launched a newsletter to keep both consumers and distribution partners informed.
Additionally, Meerkat partnered with influencers to create engaging recipe videos for social media platforms that could be used on blogs optimized for search, and visited the farms to film high-quality drone and video footage and photography. This content was showcased on social media, YouTube, and the company’s website to emphasize the farm’s products, people, and behind-the-scenes processes.
Results
The partnership between Chestnut Hill Farms and Meerkat Media Group led to significant improvements. The farm’s social media channels grew in reach and engagement, helping to elevate brand visibility. The content created allowed Chestnut Hill Farms to effectively communicate with distribution companies and engage with consumers through social media channels and email marketing.
Weekly blog content helped the site rank #1 on Google for keywords related to their products, and build thought-leadership. This structured digital approach helped Chestnut Hill Farms connect with both its global partners and consumers, driving engagement and fostering stronger connections across the board.