Challenge
Dare to be Different Foods needed to create awareness and drive sales for their Cauliflower Crumbs product in Walmart stores. They faced the challenge of reaching their target audience and encouraging consumers to try their product in a competitive market.
Solution
We implemented a multi-faceted marketing campaign including digital ads, email marketing, organic social media, blogs, and partnerships with Social Nature and WeStock. We used hyper-targeted advertising, engaging content, and incentives like rebates to attract potential customers and drive in-store visits.
Results
Our digital ad strategy gathered over 2.4 million impressions and nearly 3,000 link clicks to find D2BD’s products in-store from geotargeted audiences, while Instagram generated over 500 new followers, 8,600 content interactions, and over a 586,000 reach. In addition, partnerships with Social Nature and WeStock provided valuable consumer data and drove product trials from over 900 consumers.
