Challenge
In collaboration with the University of Florida and the National Association of State Departments of Agriculture (NASDA), Meerkat Media faced the challenge of assisting over 15 female farmers and small business owners throughout Florida.
These entrepreneurs needed comprehensive marketing support to expand their businesses but faced constraints due to limited resources and the demanding nature of their work. The goal was to empower these women to pursue new business opportunities without the burden of additional costs.
These entrepreneurs needed comprehensive marketing support to expand their businesses but faced constraints due to limited resources and the demanding nature of their work. The goal was to empower these women to pursue new business opportunities without the burden of additional costs.
Solution
Meerkat Media devised a multi-faceted approach through a grant-funded program, ensuring no cost to the business owners. The strategy included:
- Individualized Marketing and Action Plans: Tailored plans were created for each entrepreneur, focusing on achievable goals and time-management strategies suitable for busy business owners.
- Content Calendars: Providing structured and strategic content schedules to streamline their marketing efforts and maintain consistent engagement with their audience.
- Competitor Analysis and Persona Development: These tools helped each female entrepreneur understand their market position, target audience, and refine their marketing strategies accordingly.
- Branding and Website Design: In partnership with our sister agency, We Are Charette, we offered professional branding and website development services to enhance their online presence and appeal.
- Coaching & Empowerment: We coached each entrepreneur individually, ensuring they understood how to implement marketing techniques effectively without overwhelming their schedules.
Results
The program led to significant outcomes for the participants:
This initiative not only supported the growth of small businesses led by women in the agricultural sector but also demonstrated the power of targeted marketing assistance in overcoming the unique challenges faced by female entrepreneurs.
- Business Expansion: The detailed support in marketing planning and strategy implementation enabled these women to effectively reach new markets and expand their operations.
- Enhanced Online Presence: Through new branding and optimized websites, participants reported increased online engagement and higher visibility in their respective markets.
- Skill Development: The entrepreneurs gained valuable marketing knowledge and skills, empowering them to continue growing their businesses independently.
This initiative not only supported the growth of small businesses led by women in the agricultural sector but also demonstrated the power of targeted marketing assistance in overcoming the unique challenges faced by female entrepreneurs.