Challenge
Tommy Moloney’s has been a staple of the Irish food industry for generations. But they needed to take their brand into the next. They were looking for a website overhaul with new photography and video, as well as a strategic marketing company that could increase their brand awareness and online sales.
Solution
So Meerkat Media Group got to work. We helped organize and execute ongoing professional photo and video shoots that better represent their brand, developed a new wholesale and consumer-friendly website, and created a comprehensive omnichannel strategy that tied together SEO-friendly blogs, social media, influencer management, Google Ads, and Facebook Ads.
Results
- Increased net revenue by 72% over 2022-2023.
- Attracted 84,000 new website visitors over 2022 using omni-channel marketing techniques that included paid and organic social media, SEO, Google Ads, content marketing, and email marketing.
- Achieved an average return of over 8x ad spend on Google Ads in 2022, scaling it to a 25x return on ad spend in 2023.
- Achieved an average 5x return on ad spend with Facebook Ads (Meta) in 2023.
- Grew over 7,000 new email marketing subscribers.
- Drove over 2,500 organic clicks and 89,000 impressions from one blog alone, contributing to a total of 18,000 clicks and 1.43 million impressions in 2023.
- Worked with 3 influencers to generate authentic, high-quality recipe content that could be used across marketing and advertising channels, promoting unique codes to encourage sales through their networks while driving organic social media engagement and new followers.
From Online Orders
$
1500
Website Visits
100
ROI From Creative Ads
2
X