Challenge
Victoria’s Voice Foundation was established in response to the tragic death of David and Jackie Siegel’s daughter, Victoria, from a drug overdose at just 18 years old. The foundation faced the challenge of raising awareness about the dangers of drug abuse, the escalating opioid crisis, and resources to prevent similar tragedies in other families. They needed to increase their brand awareness and grow their online audience to effectively spread their message.
Solution
To tackle these issues, we implemented a robust digital marketing strategy that included both organic and paid social media efforts. The organic social strategy involved creating engaging content that educated and informed their audience about the opioid crisis, shared personal stories, and promoted their initiatives. In parallel, the paid social strategy targeted specific demographics with boosted posts that highlighted the foundation’s mission, upcoming events, and educational resources, ensuring their message reached a broader and more relevant audience.
Results
Our organic social efforts gathered over 400K impressions and 850 followers across all social channels.
Our paid social media strategy produced significant increases in link clicks and engagement on organic social media posts from targeted audiences.
Our paid social media strategy produced significant increases in link clicks and engagement on organic social media posts from targeted audiences.
Impressions
150
K
New Subscribers
400