30 Apr How to Invite Connections to Your LinkedIn Business Page
How to Invite Connections to Your LinkedIn Business Page
LinkedIn has evolved from a simple resume database to a powerhouse for brand building and B2B networking. For agencies and CPG brands alike, your company page is like a digital storefront. The display is simple to pull together, much like setting up your business’s LinkedIn page, but a storefront is only effective if people are walking through the door.
Expanding your business’s reach on LinkedIn takes a bit more than just sharing the occasional promotion or team update. Building a successful presence takes strategic execution, especially when converting those reached into engaged followers.
Your Most Valuable Source of Growth
Growing your company’s LinkedIn Page is surprisingly straightforward when you have the tools to do so right at your fingertips (or click of a mouse if you’re on a desktop). In fact, you may be overlooking your most valuable resource: your professional network.
When personal connections follow your page, your company updates integrate into their daily feeds, leading to:
- Higher Engagement: Personal connections are more likely to show support for your business by interacting with your content.
- Growing Credibility: More followers indicate your brand is a trusted authority within your industry.
- Algorithm Advantages:
Each follower and engagement signals to LinkedIn that your content is valuable, prompting it to push your posts out to a wider audience.
Before Inviting Connections
- Update Your Page First
Before unlocking the invite connections feature, LinkedIn requires that your company page have information in the following fields:
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- Overview
- Industry
- Company size
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However, ensuring that you have a profile photo, banner image, and additional company info (website URL and location) is essential for growth. No one wants to follow a blank page.Bonus if you have content being posted or a pinned post about your business!
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- Confirm Your Admin Access
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To see and use the Invite Connections tool, you will need to have either Super admin or content admin access to your company’s LinkedIn page. If you created the company page, you already have admin access. If not, no worries, your page’s Super admin can grant you admin permissions.
How to Invite Connections to Follow Your Page
For Desktop:
- Log in to your LinkedIn account and locate the “My Pages” tab on the left sidebar of your account’s feed.
- Click your company page to access Super admin or content admin view.
- Scroll to click “Invite to Follow” on the left menu.
- Search for a connection by name, use filters to narrow your search, or simply select those who would find your content valuable to invite.
- Send invites to selected connections.
For Mobile:
- Open the LinkedIn App.
- Click your profile photo in the upper left corner.
- Under the “Manage Pages” section, click your company page.
- In the Super admin view or content view, click the green “Dashboard” button.
- Click “Invite to Follow” to open Invite Connections.
- Like Desktop, search by name, use filters, or just select connections.
- Click review selected connections and send invites to follow.
The Credit System Unexplained
LinkedIn gives a set number of invitations credits per month to invite 1st-degree connections to their company page. Typically, 250 credits are shared amongst all admins, but it is not uncommon for some new pages to have only 100.
When a connection accepts your invite, the credit is returned to you, providing the opportunity to invite more people. If the invite is denied or ignored, you lose the credit until your balance renews on the first of the month.
Best Practices
- Avoid Mass Invites: Who is your ideal customer? What industries is your company relevant to? Keep this in mind and utilize the filter tool when inviting connections. For example, if you’re a Food and Beverage brand, focus on inviting retail buyers, distributors, and fellow CPG founders.
- Empower Your Team: Encouraging your employees to post on LinkedIn is one of the best methods to grow your audience. But did you know that your team can also send invites to their connections to follow your company page without admin access? For pages with fewer than 5,000 followers, non-admins can invite up to 30 1st-degree connections each month to follow their employer’s page.
Keep Content Coming: A follow is just the beginning. To keep a new audience engaged, you need a digital strategy that continues to provide value to your followers. Whether your goal is to educate, inspire, or drive conversions, your content should serve as the bridge between a first impression and a loyal brand advocate.
