2025 Marketing Trends: Why Value-Driven Promotions Matter for Food and Beverage CPG Brands In a year where economic caution reigns and alcohol sales continue to decline, food and beverage CPG brands are rethinking their approach to consumer engagement, and one strategy is rising to the top:...
Data Is Your Best Friend – But Only If You Use It In a world of social media and instant information, emerging brands must be both storytellers and understand how to measure the data behind that story. Pairing what makes your brand unique with meaningful data...
SUMMER FANCY FOOD SHOW TAKEAWAYS FROM INDUSTRY EXPERTS This year’s Summer Fancy Food Show in New York City brought together some of the sharpest minds in food media, retail, and brand strategy to tackle a simple but critical question: How can emerging CPG brands not just...