20 Sep Halloween Content Marketing: A Pineapple Carving Video
Client Work • Holiday Video
A tropical twist on a seasonal classic gave Chestnut Hill Farms a timely, useful piece of content that retail partners and pineapple fans could share.
For Chestnut Hill Farms, Meerkat Media Group produced a short how-to video showing audiences how to turn a golden pineapple into a Halloween lantern. The concept made the product the star while giving viewers a festive activity they could try at home.
Chestnut Hill Farms grows premium pineapples in Costa Rica and distributes them to markets around the world. Seasonal content gave the brand a playful way to support its business customers while keeping the consumer experience front and center.
Why the campaign concept works
The idea meets audiences when Halloween inspiration is already top of mind.
A simple how-to gives people a reason to save, share, and revisit the content.
The pineapple stays central to the story without making the video feel like a conventional ad.
Built for sharing across the supply chain
The original campaign supported Chestnut Hill Farms’ B2B customers with an asset they could send, post, and adapt to encourage seasonal produce sales. That is one advantage of strategic video production: one clear idea can work across brand, retailer, social, and sales channels.
It also demonstrates a principle we still use in content creation today—start with something genuinely helpful or entertaining, then connect the brand naturally to the experience.
Try the pineapple-lantern idea
- Hollow the pineapple with a corer or slicer and save the fruit to enjoy.
- Have an adult carefully carve a simple jack-o’-lantern face into the shell.
- Add a battery-powered tea light for a cheerful tropical glow.
Safety note: Use appropriate carving tools, supervise children, and choose a battery-powered light rather than an open flame.
Planning seasonal content for your brand?
See how Meerkat Media Group turns timely ideas into memorable, shareable video campaigns.
