Paint Your Content Calendar Green With These Sustainability Holidays
36 Holidays Every Environmentally-Friendly Brand Should Celebrate
Whether your company has just started exploring environmental practices or sustainability has been a main principle of your organization for years, environmental holidays are a great way to share how much your brand cares about going green. With more than 30 holidays to choose from, there’s an opportunity for everyone from retail to restaurants to make their mark and shrink their footprint. Read on for some of our favorite sustainable holidays to celebrate this year.
Why Sustainability Matters More Than Ever for Brands
There’s no denying that sustainability in business is more important than ever. Promoting social responsibility and environmental practices not only allows your organization to better the world for the future, but it also helps your brand connect with new and younger audiences. A majority of 73 percent of millennial shoppers are willing to pay more for sustainably-produced goods. Likewise, 88 percent of US and UK respondents to a survey from Futerra said they preferred brands that help them be more environmentally-friendly and ethical.
How to Get in on the Green
Demonstrating environmental awareness is important in building loyal relationships with younger consumers. One way to do just that? Try incorporating environmentally-themed holidays into your content calendar. Even if your business isn’t 100 percent carbon-neutral, or using only recycled materials, these are still great ways to remind your audiences you care.
For Earth Day, Hasbro offered customers free shipping to send in old toys to be recycled. Restaurants can use Learn About Composting Day to share how they deal with food waste, while online retailers that have ditched plastic shipping materials can discuss the transition and its impact for World Oceans Day.
Taking little steps to go green and being honest about your brand’s progress online can build trust and respect with your audiences, giving both you and the planet a brighter future.
January
January 10, Save the Eagles Day
January 20, National Penguin Day
January 25, National Seed Swap Day
February
February 2, World Wetlands Day
February 27, International Polar Bear Day
March
March 3, World Wildlife Day
March 18, National Biodiesel Day
March 21, International Day of Forests
March 22, World Water Day
April
Earth Month
Keep America Beautiful Month
April 22, Earth Day
April 24, National Arbor Day
May
May 9, World Migratory Bird Day
May 9, Fair Trade Day
May 15, Bike to Work Day
May 15, National Endangered Species Day
May 22, International Day for Biological Diversity
May 29, Learn About Composting Day
June
June 5, World Environment Day
June 8, World Oceans Day
June 16, World Sea Turtle Day
July
July 1-7, Clean Beaches Week
July 29, International Tiger Day
August
August 25, National Secondhand Wardrobe Day
September
September 4, National Wildlife Day
September 5, International Day of Charity
September 19, World Cleanup Day
September 26, National Public Lands Day
October
Fair Trade Month
October 4, World Animal Day
October 5, World Habitat Day
October 24, International Day of Climate Action
November
November 15, National Recycling Day
December
December 5, World Soil Day
December 11, International Mountain Day
Building a strong content calendar is just one important part of the digital marketing landscape. To discover how your brand can connect with new audiences, stand out from competitors, and make an impact online, get in touch with us today.
