Video Content: Why Should Food and Beverage Brands Utilize it

The Importance of Video Content for Restaurants and Brands

The rise of social media over the past decade is impossible to ignore. It has become abundantly clear that food and beverage businesses need to utilize social media platforms to connect with their customers and attract new ones. This fact is not going away as statistics indicate social media usage will continue to grow exponentially over the next few years.

Recently, it’s been revealed that posting photos on social media is not enough. Enter: video. No matter if you are a chain or a small local spot, video content should be a key priority for food and beverage brands trying to grow their influence on social media platforms.

Here are four reasons why video content should be prioritized by food and beverage brands in 2022.

Increase Engagement

Looking to increase the engagement on your posts? Look no further than video content! Video content is much more likely to bring in likes, comments, and shares when compared to static content. In fact, people now watch twice as much video content online than they did just four years ago. With such a large audience, it’s easy to see how Instagram reels have shown to garner 22% more engagement than more traditional posts. So, make sure to keep your engagement up by hopping on the video trend.

Reuse Content

Let’s face it: constantly coming up with content ideas is difficult. Luckily, video content makes that a bit easier. With the ability to post videos on all social media platforms, including social media giant TikTok, it’s simple to use the same video on all of your platforms. Save yourself the time and effort it takes to produce different content for different platforms and utilize video to maximize efficiency.

Be Transparent

It’s well known that transparency is important in any business, but this is especially true when it comes to the food and beverage business. Show your customers and potential customers your sparkling clean kitchen and all the fresh ingredients that go into the dishes they eat! Never leave it up to the imagination of your guests where their food comes from. When you utilize video content, you can ensure to your customers that you use only the best and freshest ingredients in your food.

Show Off More

They say a picture is worth 1,000 words…but what about a video? Pictures can only show so much, being naturally limited by their static nature. However, videos have the ability to really showcase what you’re working with. While you may have found it difficult to advertise the ambiance your restaurant prides itself on through photos, video can convey the romantic paradise or quiet ambiance you have worked so hard to create. You could even show off your staff’s personalities by doing an introduction video for your platforms. Video content adds a new dimension to your social media by personalizing your feed to your operation and setting you apart from the competition.