15 Feb Every Ad Spec You Need for 2024
Every ad spec you need for 2024
You’ve brainstormed the perfect idea. You’ve created eye-popping content. You’ve finalized the copy. You’ve hit export and are ready to upload your new ad and…you’re hit with “Image not supported.”
Look, we’ve all been there. There’s nothing worse than spending hours building the perfect digital ad only to realize you’ve had the wrong specs from the beginning. Put those worries aside, we’ve got you covered on everything you need to know for ad specs on Google and Facebook.
Google Ad Size Specifications
Google Ads is one of the best ways to get your message in front of consumers in 2024. 85% of Americans use the internet every single day—with an average time online of nearly seven hours. You’ve heard the saying: go where your audience is.
The specifications for images are straightforward, and if you would like a motion graphic, simply upload your content as a GIF.
The one catch with Google Ads is the maximum size is a tiny 150KB. Most images are at least a couple of megabytes in size, so you’ll need to find a way to shrink the file without losing quality. There are export tools in Canva and Adobe Suite where you can adjust the size of your file. One of our favorite tools is Compress JPEG, a free service that decreases the file size without a noticeable dip in quality.
- Formats: GIF, JPG, PNG
- Max. size: 150KB
Square and Rectangle
- 200 x 200 Small Square
- 240 x 400 Vertical Rectangle
- 250 x 250 Square
- 250 x 360 Triple Widescreen
- 300 x 250 Inline Rectangle
- 336 x 280 Large Rectangle580 x 400 Netboard
Skyscraper
- 120 x 600 Skyscraper
- 160 x 600 Wide Skyscraper
- 300 x 600 Half-page Ad300 x 1050 Portrait
Leaderboard
- 468 x 60 Banner
- 728 x 90 Leaderboard
- 930 x 180 Top Banner
- 970 x 90 Large Leaderboard
- 970 x 250 Billboard980 x 120 Panorama
Mobile
- 300 x 50 Mobile Banner
- 320 x 50 Mobile Banner
- 320 x 100 Large Mobile Banner
Animated Ads (GIF)
- 30 seconds or shorter (GIFs will loop)
- Must be slower than 5 frames per second (FPS)
Facebook Ad Size Specifications
Compared to Google Ads, Facebook ads have a lot less restrictions. Not only can you upload images up to 30 MB in size, you can upload a video as large as 4GB—and up to 4 hours in length. (We personally wouldn’t recommend uploading a feature-length movie as an ad, but, hey, we always support testing new strategies to success!)
Additionally, you can upload images and videos to the same ad as part of a carousel. This is because Facebook ads essentially function as native posts on Facebook and Instagram. Making your ad look like a regular post is key to driving traffic and engagement.
Lastly, because they look similar to posts, you’ll be able to add copy for a headline, description and primary text. It sounds complicated, but focus on the primary text which is the equivalent of a caption and the headline which will be in a slightly larger font on the ad post.
Text Specifications
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
Facebook Image Ads
- Formats: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080
Technical Requirements
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
Facebook Video Ads
- Formats: MP4, MOV or GIF
- Ratio: 1:1 or 4:5 (Mobile Only)
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
Technical Requirements
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
Let Meerkat Media Worry About the Details
Do you want to promote your company through digital advertising, but don’t know where to begin? With years of experience in everything from food and beverage to e-commerce, Meerkat Media Group is here to help.
Give us a shout today and let us take your digital marketing to a whole new level!
