Predictions for 2023 Social Media Trends
Social Media Trends to Pay Attention To
It’s never too early to start planning your content calendar! However, while holidays and seasons stay the same from year to year, the way users interact with social media is constantly in flux. Many social media managers can become frustrated after planning several months of carefully curated photos only to discover that an unseen algorithm has shifted everything to only highlight videos of a pop song that hasn’t been released yet (or a pop song that was released decades ago).
The evolution of social media is impossible to predict, but we’re here to give it our best shot so you can be prepared for what’s coming next.
Video, Video, Video
This should come as no surprise to anyone who has spent time on any social networking site in the last two years: video is king. When YouTube arrived on the scene in the mid-2000’s it absolutely changed the internet forever. Our penchant for short form video content was solidified by the rise of TikTok and Youtube Shorts in 2020.
Recently, other apps (most notably Instagram) have shifted their focus to compete with TikTok. Apps that formerly promoted pictures and text, respectively, are pushing video content over everything else. Spend a few minutes on the discover or trending pages of Instagram or Twitter and it’s easy to see. Despite pushback from major celebrities like Kylie Jenner and Kim Kardashian, the preference for video is not going anywhere anytime soon.
Video is simply more engaging than still pictures and text. Attention spans are getting shorter and a ten second video is easy for everyone to digest. If you want to be competitive in the digital marketing space in 2023, make sure you have video as a key part of your social plan.
The Return of Facebook
Now, this next one might come as a shock for anyone under the age of 40, but Facebook is coming back. While Gen Z and some Millennials like to hop on the newest trends, older generations are turned off by too much change. Founded in 2004, Facebook has the pedigree of being one of the oldest social media networks. Those earliest users, who were college students at the time, are now in their late 30’s. In fact, the average age of Facebook users is over 40 years old.
While it may not be the “coolest” website around anymore, it certainly is one of the most profitable. 75% of internet users with an income of at least $75,000 are on Facebook. On top of that, Facebook users are some of the most engaged of any network, logging on to the app and website 8 times a day on average. Companies looking to leverage users with disposable income should continue to put time and effort into developing their Facebook following and pages, and take advantage of the Metaverse we now live in, like it or not.
Temporary Content
With a large variety of apps specializing in temporary or limited time content, there is clearly a large taste for a “be here now” culture. Clubhouse, BeReal, Dust, and the O.G., Snapchat, are proof enough.
For some, the draw of temporary content is security-related. Snapchat profiles limit your online footprint (even if they don’t delete it completely). With prospective employers Googling you at least once during the hiring process, many young people are opting to keep both the good and bad of their public profiles private.
Another reason for the popularity of temporary content is artificial scarcity. Just like an exclusive merchandise drop, limited time content can create buzz and excitement. If your friend’s Instagram story is going to disappear every 24 hours, you need to check the app at least once a day.
It can be difficult for businesses, big and small, to capitalize on this type of content. However, there are ways to hop on these trends such as limited time coupons or promotions. Temporary content can be a great way for restaurants to promote special menu items.
Authentically Amateur
Another difficulty for businesses to overcome in 2023 is the preference for amateur content. Recently, we have seen a shift away from professional photos and videos as the most engaging content. This is mostly due to an overabundance of advertisements on social media platforms. Users are craving content from their friends and family over 4K photography from corporate brands.
Again, there are ways to work this system. In some ways, it’s actually beneficial for brands. Instead of spending a ton of money on a professional photoshoot for a new fashion capsule, you can create an impromptu photoshoot with nothing more than portrait mode on your iPhone and a list of on-trend video content ideas. Remember, social media users are looking for brands they feel are honest and they can connect to.
Plan for the Future with Meerkat Media
If you’re looking to navigate the ever shifting landscape of digital marketing, Meerkat Media Group is here to help. Meerkat Media Group is your one stop shop for all things marketing, from social media marketing and daily content creation to crafting a complete brand strategy. Learn how to take your digital marketing to the next level by contacting us today!
