The Pros and Cons of AI
Considering Artificial Intelligence for your Business
Artificial Intelligence, or AI, has been a buzzword in the technology industry for quite some time now. From Siri and Alexa to self-driving cars and facial recognition software, AI is revolutionizing the way we live and work. However, this transformative technology is not without its drawbacks. While it has the potential to make our lives easier and more efficient, it also raises ethical concerns about job displacement, privacy invasion, and even the potential misuse of advanced algorithms. In this blog post, we’ll explore the pros and cons of AI and discuss its impact on society and the future of technology.
In case you didn’t notice, the above was written using ChatGPT. It is an AI-powered chatbot with the ability to write copy in no time with few errors. The question is, even with no grammatical errors, is artificial intelligence effective in marketing?
Using Artificial Intelligence for Copywriting
If you’re trying to market your website to showcase your goods or services, odds are you’ve heard of SEO. It stands for “search engine optimization,” and it is a crucial part of modern marketing because it helps your customers or clients find your site when they search for you on search engines. Writing blogs is one of the best ways to boost your SEO, but if you are not the most experienced writer, AI can help you rank higher with effective copy.
ChatGPT can process text depending on what you ask it to do. The best part is, it is instantaneous, so you can potentially have a full blog post in seconds. As humans, we are prone to making mistakes, but artificial intelligence is programmed to avoid error, thus saving you time on such a repetitive task.
AI is not without its own blog writing setbacks, however. It might seem like ChatGPT can replace a human writer with its speed and efficiency, but the chatbot has been known to make up information. If you ask it to write a blog, you may also experience broken or ineffective links, which can actually hurt your SEO efforts.
It is also important for brands to stand out amongst the competition. If every company transitions to using artificial intelligence instead of human beings to write content, there will be no creativity, and the future of SEO looks monotone with AI work being easy to spot.
AI and Art in Marketing
Another application of artificial intelligence is its creation of art. OpenAI, the research and development company behind ChatGPT, also has a system for creating realistic images, called DALL-E. It takes no time at all for it to create images, but it is notorious for creating hilarious, but creepy, depictions of humans. It cannot seem to properly produce realistic human hands.
You may be wondering what role art plays in the world of digital marketing, but DALL-E can create logos. Art also has the potential to replace humans in advertising. How many ads have you seen with people modeling an article of clothing? With artificial intelligence, companies could save money by simply creating models. Sounds crazy, right? Well, meet Ailice, an AI-powered Instagram influencer.
Can Artificial Intelligence Replace Humans?
While AI may seem like another trend that will slowly die out, people fear that it could replace them. In fact, nearly 69% of college graduates believe that the development of artificial intelligence could cost them their jobs. It is concerning for those entering the world of marketing. Unfortunately, AI does not need to rest. It can work 24/7 at a lower cost than it takes to pay humans for the same work, so small companies starting out and unable to afford additional employees may choose artificial intelligence to help build a marketing strategy. It’s even worse for aspiring social media managers when brands that already don’t regard social media as important delegate decision making to AI.
Fortunately, one of the qualities of an effective marketer is strong communication skills. Marketing is a people business and understanding the needs and pain points of a company’s target audience. Currently, artificial intelligence cannot replicate human emotions, so it cannot relate to consumers. It is also not creative because it lacks the human touch and nuance in its writing.
We have the power to create content that connects with other people and encourages them to take action. Plus, if you’re a marketer who stays on top of the latest digital marketing or social media trends, you’re already a step ahead of ChatGPT because it is currently limited in its knowledge of the world after 2021.
The Takeaway from the Rise in Artificial Intelligence
The simple truth about AI is that it is here to stay. The technology is going nowhere and will only continue to get more and more valuable and useful in everyday work. You should not be afraid of it, however. ChatGPT is not a human being, it is a tool, so we should use it as a supplement to our profession, not a replacement.
Instead of relying on a chatbot to write your website’s entire blog posts in seconds, sit down with it and utilize it as a sounding board. It can be a useful tool to get your ideas out in the most effective way. Artificial intelligence can also be a quick source of information instead of reading through hundreds of articles on Google, but you have to make sure that you look into the information that it provides you with.
Next time you’re writing an email to a coworker or a cold email to a potential client, don’t forget that you’re a person communicating with another person. AI is not ready to replace humans.
Build Human Relationships with Your Audience
At Meerkat Media Group, we focus on real people. With experience in ecommerce, hospitality, food, and more, our team can help you reach the audience you want in the way you want. Contact us today for more information on taking your digital marketing to the next level.
