Why Inbound Marketing is Better for Your Business Than Outbound Marketing
Inbound Marketing vs. Outbound Marketing
No matter what stage of marketing your business is in, it’s important to know the differences between inbound marketing and outbound marketing. Outbound marketing is often thought of as the more traditional method of marketing because it involves pushing messaging out to consumers through methods like email blasting and cold calling. This also includes TV ads, billboards, and display ads. While advanced analytics are making it easier than ever to specifically target your preferred demographics, money on outbound marketing campaigns will surely be spent on people who are not, and never will be, receptive to your product or business.
Inbound marketing, on the other hand, involves creating content or social media marketing materials that spread brand awareness. The success of inbound marketing relies on slow-burn content marketing, such as blogs, opt-in email nurture flows, and native recommendations. With inbound marketing, potential customers can learn more about your business, increasing the likelihood that they will visit your website for more information, show interest in your product or service, and eventually make a purchase. You will be building relationships with customers that care about and understand your brand.
The Benefits of Inbound Marketing
Inbound marketing has many benefits over outbound marketing. Inbound marketing is typically more cost effective, allows your business to find better leads, and helps your business gain brand awareness. Here, we’ll break down some examples of how inbound marketing is better for your business than outbound marketing.
Inbound Marketing is Cost Effective
With inbound marketing, you won’t feel like any of your marketing budget is going to waste. Rather than attempting to gain customers with expensive and risky outbound marketing strategies, use inbound marketing to target a specific group of consumers in a cost effective way. This will ultimately result in a higher return on investment (ROI) over time.
Gain Consumer Trust with Inbound Marketing
More often than not, consumers will search online before committing to a purchase. If your business is able to use inbound marketing strategies to organically attract customers to your website, you’re one step ahead of the competition. Allowing customers to come to your website naturally and providing them with the information and social proof they need to make a decision adds a sense of trust between your business and the consumer.
Inbound Marketing Can Help Increase Brand Awareness
Your brand’s digital presence is essential to its success. Create effective online content by writing blogs for SEO and actively sharing on social media. This helps your business become more discoverable online, leading to a higher brand awareness.
Use Inbound Marketing Strategies to Find Quality Leads
While inbound marketing is helpful in creating brand awareness, it can also help your business find the right leads. Using inbound marketing’s targeted approach, you’re likely to find that the people who visit your website are people who are interested in making a purchase down the line. Ultimately, the leads you attract with inbound marketing strategies are more likely to have a genuine interest in your product or service.
Learn About Your Customers with Inbound Marketing
Using inbound strategies like social media marketing allows your business to interact with your audience. This is a great opportunity to learn about their interests and gain a sense of what they’re looking for with your brand. Listening to feedback also offers useful information about what your business is doing right and what might need to be improved.
Create an Inbound Marketing Strategy with Meerkat Media Group
Meerkat Media Group has a range of experience from daily content creation to complete brand marketing. If you’re ready to create an inbound marketing strategy but aren’t sure where to begin, we’re here to help! Contact us today to take your business’s digital marketing to the next level.
