07 Jan How to Write a Blog for SEO
SEO stands for “Search Engine Optimization” and it is one of the most crucial aspects of modern marketing every business—from local Mom & Pop’s to multinational corporations.
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22 Dec 5 Reasons Why Your Business Needs a Social Media Strategy in 2022
It doesn’t matter if you’re a small local shop or a multinational company, your business needs a strong social media presence in 2022. Social media has become an integral part of our lives in this digital age, with the average global internet user spending...
01 Dec The Basics of B2B Marketing
While the general principle of B2B marketing is the same as B2C (create need in your target audience), the market forces and buying patterns are vastly different.
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15 Sep Instagram Giveaways: The Secret Weapon of Organic Growth
There’s no doubt you’ve seen Instagram Giveaways before, and you’ve probably entered a few yourself. They’re fun, easy and don’t require much effort to enter, but the rewards they have for the brands that run them are enormous.
13 Jan #PSA: Digital Advertising is Crucial for B2B Companies
Digital advertising is a tactic used to drive awareness and education of a product or service with the ultimate goal of generating sales. This is done by dispensing marketing materials across different channels, including paid social media, SEM, SEO, display, email marketing, affiliate, and...
16 Sep Lights, Camera, Action! Top Reasons Video Marketing is Essential for Your Brand
Did you know the world reportedly watches a collected 1 billion hours of YouTube videos every single day. Now, that’s a lot of videos! But it’s not hard to see why video is a popular form of content these days. After all, it’s engaging,...