Marketing • Human judgment

Considering Artificial Intelligence for your Business

Artificial Intelligence, or AI, has been a buzzword in the technology industry for quite some time now. From Siri and Alexa to self-driving cars and facial recognition software, AI is revolutionizing the way we live and work. However, this transformative technology is not without its drawbacks. While it has the potential to make our lives easier and more efficient, it also raises ethical concerns about job displacement, privacy invasion, and even the potential misuse of advanced algorithms. In this blog post, we’ll explore the pros and cons of AI and discuss its impact on society and the future of technology.

In case you didn’t notice, the above was written using ChatGPT. It is an AI-powered chatbot that can help draft copy quickly. The question is, even with no grammatical errors, is artificial intelligence effective in marketing?

Using Artificial Intelligence for Copywriting

If you’re trying to market your website to showcase your goods or services, odds are you’ve heard of SEO. It stands for “search engine optimization,” and it is a crucial part of modern marketing because it helps your customers or clients find your site when they search for you on search engines. Writing blogs is one of the best ways to boost your SEO, but if you are not the most experienced writer, AI can help you develop a draft, but useful original content and careful editing matter more than the tool used.

ChatGPT can process text depending on what you ask it to do. It can save time on outlines and first drafts, but it can also make mistakes. A human should check accuracy, sources, tone, and links before publishing.

AI is not without its own blog writing setbacks, however. It might seem like ChatGPT can replace a human writer with its speed and efficiency, but the chatbot has been known to make up information. If you ask it to write a blog, you may also experience broken or ineffective links, which can actually hurt your SEO efforts. 

It is also important for brands to stand out amongst the competition. If every company transitions to using artificial intelligence instead of human beings to write content, generic content can become repetitive and fail to express what makes a brand different.

AI and Art in Marketing

Another application of artificial intelligence is its creation of art. Image generation tools can help create illustrations and visual concepts. Their results still need review for accuracy, visual quality, and suitability for your brand.

You may be wondering what role art plays in the world of digital marketing, but DALL-E can create logos. Art also has the potential to replace humans in advertising. How many ads have you seen with people modeling an article of clothing? With artificial intelligence, companies could save money by simply creating models. Sounds crazy, right? Well, meet Ailice, an AI-powered Instagram influencer. 

Can Artificial Intelligence Replace Humans?

While AI may seem like another trend that will slowly die out, people fear that it could replace them. In fact, some workers worry that the development of artificial intelligence could cost them their jobs. It is concerning for those entering the world of marketing. Unfortunately, AI does not need to rest. It can work 24/7 at a lower cost than it takes to pay humans for the same work, so small companies starting out and unable to afford additional employees may choose artificial intelligence to help build a marketing strategy. It’s even worse for aspiring social media managers when brands that already don’t regard social media as important delegate decision making to AI.

Fortunately, one of the qualities of an effective marketer is strong communication skills. Marketing is a people business and understanding the needs and pain points of a company’s target audience. Human judgment, lived experience, and understanding of customers remain essential. Tools can support a marketer’s creative process, but the marketer is responsible for the result.

We have the power to create content that connects with other people and encourages them to take action. Plus, if you’re a marketer who stays on top of the latest digital marketing or social media trends, you can bring current context and real customer insight to the work. Check the capabilities and limitations of whichever tool you use.

The Takeaway from the Rise in Artificial Intelligence

The simple truth about AI is that it is here to stay. The technology is going nowhere and will only continue to get more and more valuable and useful in everyday work. You should not be afraid of it, however. ChatGPT is not a human being, it is a tool, so we should use it as a supplement to our profession, not a replacement.

Instead of relying on a chatbot to write your website’s entire blog posts in seconds, sit down with it and utilize it as a sounding board. It can be a useful tool to get your ideas out in the most effective way. Artificial intelligence can also be a quick source of information instead of reading through hundreds of articles on Google, but you have to make sure that you look into the information that it provides you with.

Next time you’re writing an email to a coworker or a cold email to a potential client, don’t forget that you’re a person communicating with another person. AI is not ready to replace humans.

Build Human Relationships with Your Audience

At Meerkat Media Group, we focus on real people. With experience in ecommerce, hospitality, food, and more, our team can help you reach the audience you want in the way you want. Contact us today for more information on taking your digital marketing to the next level.