CASE STUDY

Odd Birds Cocktail Lounge & Kitchen is a beloved local St. Augustine institution. Originally a eight-seat cocktail bar tucked away in the historic downtown, the business moved to a full restaurant and speakeasy space on Anastasia Island in 2020 and needed an expanded social media presence to match.

The goal was to attract more tourists and visitors to the Venezuelan-inspired space without turning away the locals and year-round residents that made Odd Birds Cocktail Lounge & Kitchen unique.

Keeping in line with the ethos “It’s Okay To Be Odd,” Meerkat Media put together a digital marketing plan that emphasized aspirational video content and drool-worthy food and beverage photography.

As one of Meerkat Media’s first clients over five years ago, we have seen Odd Birds Cocktail Lounge & Kitchen grow in real time.

That growth is still continuing today with nearly 2 million impressions and 1.5 million accounts reached on Instagram in 2022. The popularity of the account keeps rolling with 195,000 impressions and 155,000 accounts reached in July 2023, making it one of the most successful months ever.